Thursday, 25 April 2013

Evaluation 4

Evaluation: Activity Four


The target audience for my main task is mainly men, aged 26 to 64 who enjoy action, thriller films, for example 'Kill Bill' or 'James Bond'. They wouldn't buy big name brand clothing but would be happy to wear high street clothing from places like 'Primark' or even clothing purchased at grocery stores like 'Tesco' or 'Asda'. The would be very interested in gaming, mainly war games, like 'Call of Duty' and racing games like 'Forza'. They would watch horror or action TV programs, for example 'The Walking Dead' and 'N.C.I.S' but also comedies like 'Dad's army', 'Only Fools and Horses' or 'The Big Bang Theory'. They wouldn't be too interesting in sports but they would enjoy football and motor racing.
Our secondary target audience would be teenagers aged 13 to 19 who like our primary target audience would enjoy action films and comedy TV programs but would have a bigger interest in gaming and instead of racing games they would be more interested in car chase games like 'Grand Theft Auto'.

Women would also be interested in the film because the main character is a very strong, independent young woman who doesn't hesitate to do what she needs to in order to get what she wants. Women would find the main character relatable for these reasons and someone to look up to and admire for her strength and independence.

Below is a mood board for the primary target audience.

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