The film is an action, adventure and fantasy with an audience from the age of 12 and at families.
An example of lighting would be how Barbossa is seen in darker light than Will, this shows the difference in their character on is good and the other is bad.
An example of diegetic sound is the running footsteps of the Royal Navy as they chase Jack Sparrow through Port Royal.
An example of non-diegetic sound would be the cheerful and heroic music that accompanies the introduction of Jack Sparrow.
An example of the special effects used are the cannons fired when Port Royal is being attacked by the Black Pearl and the pirates.
An example how camera shots are used is by the camera following the Black Pearl from end to end and having a long shot of the ship, this shows the importance of the ship and that it'll play a big part in the film.
An example of how the film gets across to the audience is by having fun and playful music when the likable character of Jack Sparrow is seen.
Zoe.